The agentic system
Our content team, installed on your computer.
The agentic system is how Dots makes content every day. It runs on Claude Code, it learns your brand once, and your team runs it with one Claude subscription.
What it is
An agent does the work, not just the talking.
A chatbot answers and waits for you. An agent takes a goal, plans the steps, uses real tools like files, code, an editor and a browser, and checks its own result before it hands it back.
A chatbot.
Answers one question at a time. You do the work.
An agent.
Plans the steps, uses tools and finishes the task.
An agentic system.
A team of agents, each with one job, sharing one memory and one set of rules.
That last one is what we built. It works like a studio: one agent picks the angle, one writes, one designs, one edits, and an editor checks the result before you see it.
The base
Built on Claude Code.
Claude Code is Anthropic's agent for real work on a computer. It reads and writes files, runs programs and uses tools. We built our system on top of it, so it does production work, not just drafts: it cuts video, renders motion, writes copy and builds web pages.
26 agents
15 skills
488 memory notes
- AgentsSpecialists with one job each: strategist, copywriter, designer, editor, creative director, motion designer, video editor, sound designer, social analyst, web designer and web developer.
- SkillsA written method for each craft, like story reels, brand motion, sound design and web builds. An agent loads the skill before it starts, so the work comes out the same way every time.
- MemoryEvery rule and every piece of feedback is saved as a note. Say once that your brand never uses yellow, and it never uses yellow again. Ours holds 488 notes.
- Brand packOne file with your voice, your design rules, your fonts and your logo. Every agent reads it first.
- Model routingJudgment work like directing and final edits runs on Claude's strongest model. Routine work runs on a faster one. A hook picks for every task, so your plan goes further.
- ToolsOur own tools sit underneath it: a motion studio, a footage library and a caption editor.
- Sonnet academic-advisor
- Sonnet brand-site-designer-dev
- Sonnet dots-copywriter
- Opus dots-creative-director
- Sonnet dots-designer
- Opus dots-editor
- Opus dots-motion-designer
- Sonnet dots-social-analyst
- Sonnet dots-strategist
- Sonnet dots-web-designer
- Sonnet dots-web-developer
- Sonnet edo-copywriter
- Opus edo-creative-director
- Sonnet edo-designer
- Opus edo-editor
- Sonnet edo-social-analyst
- Sonnet edo-strategist
- Sonnet game-developer
- Opus marketing-story-art-director
- Sonnet marketing-story-writer
- Sonnet motion-designer
- Sonnet music-manager
- Sonnet music-producer
- Opus songwriter
- Sonnet sound-designer
- Sonnet video-editor
- beat-production
- brand-motion
- edo-drive
- frontend-craft
- motion-craft
- motion-studio
- scholarship-hunt
- scholarship-research
- songwriting
- sound-design
- story-reel
- type-design
- typography-audit
- web-design-taste
- web-typography
- dots-content-chain.js
- edo-content-chain.js
- scholarship-hunt.js
- edo-hates-yellow-use-red.md
- edo-no-dashes.md
- text-never-on-blocks-or-cards.md
- keep-old-design-rounds.md
- render-only-changed-parts.md
- motion-quality-no-shake-no-overlap.md
- motion-studio
- footage-library
- video-editor
- telegram-store
What it does
From idea to finished file, in one place.
Strategy
Picks the angle and the format before anyone writes a word.
Scripts and copy
Hooks, scripts and captions in your voice.
Video editing
Cuts, captions, pacing, music and titles, short form and long form.
Motion graphics
Animated type and brand films, rendered with your real fonts and logo.
Sound design
Effects and a mix placed on the exact frame, made for each film.
Design
Social graphics, carousels and covers inside your design rules.
Quality check
An editor agent checks every piece against your rules before you see it.
Reports
Reads your post numbers and tells you what to make next.
Web
Landing pages and site sections, designed and built.
AI generationOptional
With Higgsfield connected, it generates images and video clips when a piece needs them.
Output
What it ships in a day.
2 to 3short form videos a day, at least
1long form video a day
With one person running it on the Claude Max plan. You send the raw footage, the system does everything after the shoot.
What you need
One Claude subscription runs it.
You need one of the two Claude plans below. Claude Code comes with both. The system runs on your own accounts, so the files and the subscriptions stay yours.
Claude Pro
$20a month
Enough to learn the system and run lighter weeks.
Claude Max
$100a month
Five times the usage of Pro. The plan for the full daily output.
Higgsfield
Optional
Only if you want AI images and video. Connect your own Higgsfield plan and the system uses it.
Plus a Mac or Windows computer. Claude prices are Anthropic's, as listed on claude.com/pricing.
Setup
We set it up. Your team runs it.
We install it.
The agents, skills and tools go onto your computer, on your Claude account.
We tune it to your brand.
We write your brand pack: voice, design rules, fonts and logo.
We train your team.
Hands on sessions until your people run it on their own.
Questions
What teams ask first.
Do we need to know how to code?
No. You give it tasks in plain English. We install it and train your team.
Does it film for us?
No. You shoot the raw footage. It handles everything after the shoot.
What happens when we hit the Claude limit?
Claude usage resets every five hours, with a weekly cap on top. If your team hits it often, move up to Max.
Who owns it?
You do. The files, the brand pack and the memory sit on your computer.
The work
See what it makes.
Films, reels and edits the system made.