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Branding case study

Hibana™

A spark for the brand that makes everyday objects feel new. Identity plus the website that launched it.

Sector
Technology and everyday products
Location
Yangon, Myanmar
Year
2024
Scope
Brand identity and web design. The products are the client's own.
Hibana brand board on Soft Brown, wordmark and spark mark on Kombu Green tiles with browser and profile mockups
The system on one board.01
The brief01

The brief

Hibana is a Yangon brand that elevates everyday items with technology, creativity, and sustainability. Their words: a home where innovative ideas come to life, from the drawing board to your doorstep. Their first move was a bold one, a new era of postcard, paper that comes alive through AR filters.

Hibana is Japanese for spark, so the identity is built on one. The spark glyph dots the i of the wordmark, scales up into a pattern, and stamps every surface the brand touches, from wrapping paper to pin badges.

The palette pairs Kombu Green with Soft Brown, calm and warm instead of loud and techy, because the whole point of the brand is making the mundane feel human again. The scope ran past identity into the launch website, coming soon pages for the AR filters included.

What we made02

What we made

01

Identity system

The spark mark that dots the i, the wordmark on its construction grid, and the lockups.

02

Color

Kombu Green 2C4433 with Soft Brown F38C73. Warm on calm, not neon on black.

03

Typography

A wide technical grotesque that stays friendly at display size.

04

Pattern and merch

The spark pattern across wrapping paper, stickers, pin badges, and the tees.

05

Environment

Subway screens, the lightbox, and wayfinding on concrete.

06

Web design

The launch site, desktop and mobile, with the AR filter pages for the postcard drop.

The work03

The work

Closeup of the Hibana wordmark construction with vector hatching on Soft Brown
The wordmark, on its bones.02
Kombu Green. Soft Brown. The voice.03
A JCDecaux screen on a subway platform running the Soft Brown Hibana pattern as a train passes
The pattern rides the platform.04
A glowing Hibana lightbox sign on a concrete plinth in the dark
The sign, switched on.05
Hibana main entrance wayfinding painted on a concrete wall with a red arrow
Main entrance, in brand.06
Two deep green business cards with blind embossed Hibana wordmark and name
The cards, blind embossed.07
A package wrapped in Kombu Green tissue with the Soft Brown spark pattern, tied with cord
From the drawing board to your doorstep.08
A round Hibana sticker with the spark mark and circular wordmark, corner peeling
The spark, sealed.09
The badges, both ways around.10
A white Hibana neck label on a dark tee
The label, stitched in.11
The back of a black tee with the Hibana wordmark stretched into scan lines
The wordmark, glitched across the back.12
A laptop on Kombu Green showing the Hibana site hero with the wordmark over the storefront
The site, on screen.13
The Hibana about section, a drone lowering a spark patterned box beside the brand values
The about, with the delivery drone.14
The full Hibana launch page design in desktop and mobile, storefront, AR filters and keep in touch
The launch page, desktop and mobile.15
A phone on Soft Brown showing the A Linn Si AR filter page with Facebook and Web AR buttons
The postcard filters, coming soon.16
Three Hibana Instagram posts, about us with the drone, a retro computer, and the brand story
The feed, warm on green.17
The receipt04

The receipt

Hibana shipped in 2024, identity and website both, art directed and designed by our founder Myat Htet Hlaing. The spark, the pattern, the merch, the site, all real, all above.

What Hibana does with the spark belongs to them. What this page proves about us: we can take a brand from the mark to the launch page without the thread snapping in between.

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